On April 18, French Maison Louis Vuitton unveiled its first-ever Voyager Show (Pre-Fall 2024) at the Long Museum West Bund in China. Creative director Nicolas Ghesquière has revealed his inter-season collections all around the globe for years. However, this installment marked the debut of the “Voyager” concept for pre-season collections. 

Once Louis Vuitton docked in Shanghai, pop star Jackson Wang was ready to showcase his fashion adroitness. A fire get-up, black gloves, and a fuzzy animal beanie were key points of Wang’s eclectic garb. 

Jackson’s A-plus Look 

From the color blocking to the unique silhouettes, Jackson’s outfit nodded to the colorful universe showcased in Louis Vuitton’s Pre-Fall 2024 runway — vibrant colors and joyful prints created in collaboration with artist Sun Yitian enlived the catwalk. 

The combination of dark orange clothes and black tights tied back to his iconic suit from Coachella 2023. To further enhance the ensemble, Wang sported the funkiest accessories. Aligning with men’s beauty trends, the Hong Kong native matched the look with midnight gloves and tiny frames. 

Finally, an animal wool beanie bestowed the look with the perfect quirky touch. Cute but stylish, the pointy ears subscribed to the feline aesthetic spotted on Louis Vuitton’s show, where animated animals such as leopards were incorporated onto the clothes. Sat atop his bleached frock, the hat evoked the “Cheetah” vocalist’s cutest streetwear affinities. 

Animal Hats are in Vogue

Yes, cuddly animal hats are still in vogue. In recent years, hats with animal ear details have seen popularity boost in the K-pop scene. In 2023, NewJeans’ hit single “OMG” popularized the bunny hat trend, quickly extending to other types of animal hats. Knitted beanies all sorts of animal ears — long or short — became a mainstay on any idol’s wardrobe. The affinity resulted in the luxury streetwear brand Charles Jeffery Loverboy becoming a staple for stylists and fans alike. 

The trend has also resurged in the West in 2024. Brands like Safety Bear, Coperni, and KNWLS have quickly become popular among global fashionistas. Now, animalistic accouterments can be found on all sorts of pieces, including hoodies. 

As one of the most sought-after stars in fashion, Jackson Wang did what he does best — challenged the norm. Taking an unconventional yet cozy hat to the front row of a fashion show, the singer did not go unnoticed and his look will be talked about for some time. After all, animal hats have been deemed the perfect pre-fall accessory by the fashion industry elite and Jackson is leading the trend.  

Shop Animal Hats

Interested in putting your own spin on the trend? Try an EnVi-approved animal beanie with these recommendations. 

Interested in more fashion content? Check out Dior’s Pre-Fall 2024 collection here.

All products featured on EnVi are independently selected by our editors. However, we may earn a commission from qualifying purchases.

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On April 15, Dior showcased its Ready-to-Wear Fall 2024 fashion show in New York City. Hosted in the city’s instantly-recognizable Brooklyn Museum, the show debuted a collection that pays homage to Paris, New York City, and synergetic cultural fusion. As is tradition for designer Maria Grazia Chiuri, the new collection also connects Dior’s signature elegance to autonomous femininity with its statement items.

The Collection

Dior’s Pre-Fall 2024 collection gracefully synthesizes several influences, yielding a versatile womenswear line. Upon first glance, the collection revisits the late Christian Dior’s infatuation with New York City. The American flag is respectfully reimagined in a V-neck sweater, while a new Saddle Bag finds itself painted in a red, white, and blue color palette. France’s 19th-century gift to the United States, the symbolic Statue of Liberty, decorates a matching two-piece set, a midi-length dress in a classic Dior silhouette, and a trench coat, among other new items. French-honoring counterparts highlight Paris’ Eiffel Tower, connecting both landmarks to Christian Dior’s creativity. 

Maria Grazia Chiuri’s creative direction takes center stage in the reimagined masculine silhouettes worn by actress Marlene Dietrich. Dietrich, a 20th-century on-screen actress and live performer, provoked critics with her clothing choices — which included three-piece menswear suits. In designing Dior’s Pre-Fall 2024 collection, Chiuri turned to Dietrich’s unabashed attitude for inspiration. As a result, the new line proudly debuts wide-leg pants, below-the-knee pencil skirts, sleeveless vests, and, of course, an interpretation of the classic suit-and-tie.

The Front Row

As can be expected from one of fashion’s most anticipated events, Dior’s New York City show doubled as a gathering of A-list friends of the House. Below, peruse the night’s best-dressed guests and EnVi’s pick of runway favorites.

Interested in more fashion content? Check out the best of the opening night of Tiffany & Co.’s Tiffany Wonder exhibition here.

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On March 11, American luxury jeweler Tiffany & Co. commemorated the opening of the “Tiffany Wonder” exhibition in Tokyo. Prominent House ambassadors and friends such as Louis Vuitton Men creative director Pharrell Williams, pop star Rosé, Thai darling Win Metawin, and Japanese fashionista Ayaka Miyoshi were present at the high-profile event. 

Tiffany Wonder 

Tiffany & Co. is celebrating 187 years of craft and creativity with its newest exhibition. Titled “Tiffany Wonder,” the event revisits the House’s legacy through a display of masterworks and emblematic creations. Staged in the TOKYO NODE gallery at the Toranomon Hills Station Tower, the immersive show takes visitors on a visual journey through never-seen-before creations and some of Jean Schlumberger’s most iconic designs, including the Bird on a Rock brooch.

The OMA-designed space, spanning 10 rooms, showcases Tiffany’s nearly 200-year history. Highlights include items such as The Tiffany Diamond, one of the largest and most celebrated yellow diamonds ever discovered, and the Plumes Necklace, originally designed for Baroness Fiona Thyssen-Bornemisza. 

“Tiffany & Co. has been inspired by Japan for decades and the House’s authentic connection and extensive history in the region has only continued to grow,” said Anthony Ledru, President & Chief Executive Officer of Tiffany & Co. “Our latest exhibition showcases some of Tiffany’s most exceptional creations including the first Bird on a Rock brooch from 1965 designed by one of the 20th century’s most gifted designers, Jean Schlumberger. Uplifting the exceptional craftsmanship, unparalleled diamond authority and inventiveness of Tiffany, the exhibition will bring the joy of the House to every visitor.”

Star-Studded Opening

To commemorate the exhibition’s opening, some of Tiffany & Co.’s most recognizable ambassadors and friends reunited in Tokyo. Olivia Wilde, Felix Mallard, Pharrell Williams, Sebastián Yatra and Bruna Marquezine were some of the names that lit up the night. 

Of course, a cast of Tiffany & Co.’s favorite Japanese celebrities were in attendance. Singers and actors Nissy, Ayaka Miyoshi, Ai Tominaga, BE:FIRST’s Shunto and Ryuhei and rock legend YOSHIKI stunned at their arrival. Other Asian celebrities such as Korean actor Rowoon, Kim Dami, Kuang Han Hsu, Anne Curtis and K-pop stars Sunghoon and Jake (ENHYPEN) graced the event with their presence. 

International fashion powerhouses, such as Rosé, Baifern, Win Metawin and Ryosuke Yamada garnered particular attention for their style choices for the evening.

Rosé

Since she was appointed Global Ambassador in 2021, pop star Rosé has represented Tiffany & Co.’s upscale excellence worldwide. For her Tiffany Wonder appearance, the K-pop idol elevated her existing style resume with a take on the classic LBD. Rosé paired a playful black tulle mini dress from Soonil’s Spring Summer 2023 collection with the revered Christian Louboutin Iriza Pumps. La pièce de résistance of her look, however, was Rosé’s collection of Tiffany & Co. jewelry, which included the classy T1 Diamond Necklace.

Ryosuke Yamada

Ryosuke Yamada, no stranger to the Japanese mainstream, joined the celebration in a subtly chic ensemble. The local singer and actor wore a hazy gray Double-Breasted Pinstripe Wool Blazer from Saint Laurent, decorated with one of the Tiffany & Co. Schlumberger® Bird on a Rock brooches in a sky blue colorway. Keeping the rest of his outfit, minimalistic accessories allowed the blazer and brooch combination to take center stage — Ryosuke wore simple black trousers and matching leather footwear. In addition to the exquisite brooch, the star also highlighted Tiffany & Co.’s Tiffany Lock collection with stackable rings and an earring set. 

Baifern

Actress Pimchanok Luevisadpaibul, best known as Baifern, opted for a minimalistic white dress featuring a high slit and a sweetheart neckline. Just like the rest of attendants, the Thai actress accessorized the elegant outfit with a set of Tiffany & Co. jewelry including a T1 Half Diamond Necklace, matching earrings and a golden bangle.

Showcasing her versatility, the star previously took business casual to the exhibition preview. Baifern wore a silky white button-up shirt, putting her full confidence into one button for a risqué touch. The star paired her understated white top with a black mini skirt and navy oversized blazer. To complete the look, Baifern wore the bold and whimsical Glove Boots from BOYY and a Tiffany & Co. HardWear set.

Win Metawin 

Thai star Win Metawin, appointed Tiffany & Co.’s House Ambassador back in February, served yet another iconic fit at the event. The actor, who’s globally recognized for his fashion associations, hit the Tiffany Wonder photocall in a modern tailored look consisting of satin black pants, an off-white cropped jacket and a white tank top. To amp up the ensemble, the actor sported Tiffany staples including the Tiffany HardWear Graduated Link Necklace, matching silver rings and the signature Tiffany Bird on a Rock brooch. 

A day prior, Win was invited to an exhibition preview, where he reprised his classic total-black looks and made a case for leather vests.

A Sneak Peek 

In addition to the star-studded list of guests, Japanese singer-songwriter and musician Gen Hoshino provided entertainment for the night, adding musical highlights with a DJ performance and music curator. 

Ahead, get an exclusive inside glimpse at the fabulous opening event.

The Tiffany Wonder Exhibition opened at the TOKYO NODE gallery on April 12 and will run through June 23. Interested visitors can book their tickets on the Tiffany & Co. app. 

Interested in more fashion news? Check out BOYY’s New Flagship Store in Bangkok here. 

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Wannasiri Kongman left the bustling streets of Bangkok in 1999 for New York City with two things: a brand new degree in journalism and an itch for fashion desperately waiting to be scratched. After five years, in the Big Apple, she met Jesse Dorsey, an equally passionate creative from Montreal who, for about a decade, had been focused on musical endeavors. In 2006, the two became partners and BOYY was born.

Since its inception, the luxury accessories brand has been taking risks and delivering defiance to the global fashion scene by intermingling classic handbags with the avant-garde. Expanding its global influence, BOYY added a flagship store in Bangkok to its lineup of boutiques. 

BOYY’s Origins

Dating back to the Sukhothai era of the 13th Century, nicknames have been prevalent in Thai society. What originated as a way of designating the number of children in a family later turned into a consideration of one’s physical attributes during the Ayutthaya and Rattanakosin periods. Today, the Thai custom of adopting nicknames has evolved into more contemporary “given names” that represent individuals’ personalities. 

For Wannasiri Kongman, her given name sparked the invention of BOYY. As a child, Kongman earned her the nickname “Boy.” The additional “Y” in the name represents her alliance with Dorsey. 

Space No.4 by FOS

From Via Bagutti in Milan to Central Embassy in Bangkok, the BOYY co-founders and Danish artist Thomas Poulsen, also known as FOS, have worked harmoniously to create boutiques as conceptual as the brand’s bags. FOS collaborated once again with Kongman and Dorsey, who happen to be husband and wife, on their latest opening in Thailand. 

FOS explained, “It’s a collaboration between an artist and a brand. One might question why an artist would engage in such a highly commercial space. I’m fascinated by how objects change values within different frameworks. Jesse and Wannasiri provide me with an intriguing platform — one that accommodates both artistic sensibility and a commercial setting — in which I can develop a specific design language in collaboration with BOYY.”

Rapidly growing as one of the world’s leading fashion and entertainment hubs, Thailand was the perfect place for BOYY’s “Space No. 4.” Within the heart of Bangkok’s Central Embassy — a luxury mall with its own architectural finesse — BOYY’s flagship store offers more than just clothes and shoes, it offers a nuanced narrative.

“‘In classic luxury stores, the playbook often involves using conventional, opulent materials like marble and brass. In BOYY’s spaces, a more nuanced approach is embraced. It’s about redefining and reintroducing the essence of luxury to our audience today,” shared Dorsey. 

The shop features industrial details: beige concrete columns, black and tan carpeting, and grey-brick curtaining. Bags, shoes, and wallets are meticulously color-coordinated and fit into each column’s whimsical display. 

The Copenhagen-based artist FOS ensured interactivity with the maze-like design of the boutique, incorporating BOYY’s rejection of the traditional restraints of the fashion world. The unpredictability of both brand and store allows customers to consume art and products in an unconventional retail landscape. 

Want to keep up with the latest fashion news? Check out Rastah’s newest collection, Volume 11, here.

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Over the last couple of decades, Seoul has become one of the world’s most fashionable locations. Renowned brands like Dior, Gucci, and Louis Vuitton have presented their collections in the city and luxury powerhouses are tapping into the purchasing power of the South Korean capital. 

The city, however, is also recognized as a creative hub for young talent. There’s no shortage of inspiration in Seoul. From indie fashion brands to mainstream labels, plenty of local brands are making their name in the industry. 

YOUTHBATH, the creative brainchild of Minji and Haenan Kim, is one of the standout labels thriving in Seoul’s vibrant creative landscape. On a recent visit to South Korea, EnVi visited YOUTHBATH’s studio. Minji and Haenan Kim welcomed our team into their workspace to talk about the brand’s inception, the challenges young creatives face and staying true to their design philosophy.

The Base Line

Creatively led by merchandiser Minji Kim, designer Haenan Kim and a fellow business director who prefers to remain unnamed, YOUTHBATH combines childlike wonder with a feisty rebellious spirit.  Before launching the streetwear label, the trio had worked together to develop their own fashion brand for quite some time. After multiple attempts and trials with different identities and aesthetics, the founders introduced YOUTHBATH — the trio’s success story.

Short for “Youth Be At The Head,” YOUTHBATH reflects the founders’ thoughts on timeless youth. The brand’s bright and whimsical pieces perfectly capture the Minji and Haenam’s optimistic and passionate outlook on life. “We loved clothes, and we loved creating something new. That’s why [designing] is a natural thing to do,” says Haenam. “I like to see the joy and spirituality of my daily life. Personally, I just like to observe people, so I think of things like the kind of style people have and how they [put it together]. Where does the inspiration come from?”

A Constant Principle

Every season, the brand produces collections inspired by a variety of sources. From campy wrestling uniforms to kidcore and grunge, YOUTHBATH finds musing in the alternative and subversive. Despite this wide range of inspirations, a common thread always connects and identifies a YOUTHBATH release.  

According to Minji and Haenan, creating a symphony in disharmony is what keeps YOUTHBATH consistent. “The principle is that [the pieces are] comfortable regardless of form or frame,” says Minji. She chuckles, “But doesn’t [the pieces] go well with the disharmony?” 

A great example of how YOUTHBATH embraces quirkiness and uniqueness is the popular checkerboard cardigan, which has unintentionally become the brand’s signature product. “It’s a retro-style product and the patterns are mixed in many colors. You may think that it’s too fancy when you wear it. [… but] It’s a product layered with various patterns that are not harmonized.”

Opportunity in Crisis

YOUTHBATH’s eclectic and bold style is a response to the designers’ struggle to find clothes that fit their fashion preferences. As they tell EnVi, when they were living in Suwon — a smaller and more traditional city located 30km south of Seoul — shops were filled with minimalist wardrobe staples or cute feminine items. Stores often stocked their shelves with trend-based garments, making it difficult to find timeless and idiosyncratic pieces. The designers wanted to solve this problem, so they created a brand that challenged the conventional and filled the gap for fashion enthusiasts favoring alternative and niche styles.

Their wearable yet eccentric take on subcultures is what sets YOUTHBATH apart. However, focusing on small niche audiences can be risky for small businesses. The dilemma, as Haenam reflects, is finding a balance between catering to the general public and retaining YOUTHBATH’s distinctive color. 

That’s why the brand has ensured that its aesthetics still resonate with a more general target market. “I took a shot because I wanted to do something fun. So let’s make something different. We say that we’re not affected by trends; we don’t care. But if we try to stick to what we want to do, we have to try harder,” Haenam says.

Unapologetically Youthful

Despite the various challenges that YOUTHBATH has encountered throughout its journey, the founders’ resilient spirit never wavers. Haenam explains how the brand has persevered through the years. “The most important is thinking of how to do something fun all the time, do something different from existing brands and develop the brand with a philosophy that is unconventional.” 

This courage to defy standards and be the antithesis of convention is what keeps YOUTHBATH eternally youthful. After all, as Haenan and Minji point out, keeping a fiery rebellious spirit is something that should not fade with age. “No matter what age you are, it’s an attitude to live a life.”

Interested in more fashion content? Discover Hong Kong-based knitwear brand YanYan here.

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Pakistani streetwear brand Rastah released its Volume 11 collection on March 26. In the short time since, the transitionary collection has nearly sold out online. Fans of the brand flocked to add unique new items to their shopping carts in support of the celebrity-approved label — which has received the stamp of approval from the likes of Timothée Chalamet, Justin Bieber, and Iman Vellani.

Volume 11

Rastah’s Volume 11 collection is an in-depth exploration of the multifaceted experience of self-love. Under the creative direction of Zain Ahmad, the brand released a line of clothing that deploys stylistic tools to navigate three stages of fear associated with self-love: fear of love, fear of being loved, and fear of letting go. 

Inspired by a combination of real-life experiences, insightful ruminations, and the world of cinema, Ahmad created pieces that simultaneously evoke inner-facing reflection and an essence of nostalgia. Volume 11 takes advantage of design and tailoring techniques such as Shibori, Boro stitching, and botanical dyeing to encourage boldness in fashion. Additionally, the collection features a playful use of various textures, including layers, faded prints and abstract weaves to create visually interesting yet functional pieces. 

Released during spring, the collection also contains a seasonally appropriate selection of floral-patterned items. Extravagant embroidery, creative patchworking, and pearl detailing transform closet classics — think: denim sets, a work jacket, or a leather jacket — into fashion-forward iterations of fashion staples.  The contrast between Volume 11’s noticeable craftsmanship and imaginative designs juxtaposes the collection’s theme of love and fear. 

Check out the full campaign below and discover Volume 11 on Rastah’s website.

THE CAMPAIGN

THE LOOKBOOK

Want to stay up to date on fashion’s latest releases? Read about Tommy Hilfiger’s Spring 2024 campaign featuring Stray Kids here!

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American lifestyle brand Tommy Hilfiger presented its latest Spring 2024 campaign featuring K-pop sensation Stray Kids. The campaign revisits the brand’s original vision for modern prep classics, presenting the Asian superstars in brand staples. 

Tommy Hilfiger Spring 2024

Lensed by iconic fashion photographer Sean Thomas, the campaign stills capture Stray Kids in a “moment of downtime between global tour dates.” With the Conrad Seoul Hotel as the backdrop, the K-pop group showcases signature Tommy Hilfiger aesthetics dressed in wardrobe essentials such as polo shirts, knitwear, tailored pieces and the iconic varsity jacket. 

“We’ve been fans of Tommy Hilfiger since we were kids and we’re thrilled to continue this partnership,” shared the group in a press statement. “We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style. How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!”

Meanwhile, brand founder Tommy Hilfiger expressed his admiration for the K-pop stars. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”

Where Fashion and Pop Culture Meet

Since its inception as a brand, Tommy Hilfiger has been closely connected to the world of entertainment and pop culture. In previous seasons, the American label has placed icons such as Zendaya, Gigi Hadid and Lewis Hamilton at the forefront of campaigns and collaborations. Stray Kids themselves have previously starred in the brand’s Fall 2023 campaign, marking their introduction as members of the “Tommy family.” 

The octet — consisting of Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N — has experienced great success in the music scene with chart-topping releases and history-making performances at international festivals and award ceremonies. However, over the past year, they have also risen as Fashion Power Players with collective and individual forays into fashion. 

Keep scrolling to see the full campaign. 

Interested in more fashion content? Revisit the most buzz-worthy moments from APAC stars at Fall Winter 2024 Paris Fashion Week here. 

The post Stray Kids Fronts Tommy Hilfiger’s Spring 2024 Campaign appeared first on EnVi Media.

Sweet flower accents, contrast stitching and intricate embroidery set apart the Hong Kong-based fashion brand YanYan Knits from your average knitwear. Featuring loud and cheery designs, YanYan elevates comfort and combines it with contemporary affinities. 

Spotted on celebrities like Dilraba, Lee Sangheon (XO, Kitty) and Jenny Yang of The Brother’s Sun, YanYan is infiltrating pop culture to push the boundaries of knit fashion through the incorporation of Chinese culture and mindful reuse of fabric. Each YanYan piece bursts with color and life, and reveals not only fashion experimentation but commitment to longevity.

EnVi dives into the brand’s mission with the help of founders Phyllis Chan and Suzzie Chung, and sales manager Yukari Levine.

Waste not, want not

Phyllis Chan and Suzzie Chung launched YanYan in 2019, but the idea to create a brand was a long time coming for the friends, who first met in high school.

“It might sound like a cliché, but we met in high school when we were 16, and became friends immediately. We shared the same love for movies, art, fashion, going to the mall and wandering around the city. We had a dream as teenagers that we would have our own brand someday,” Chung tells EnVi via email. 

Their careers aligned with this dream as they grew up. Chan previously worked as the director of knitwear at the American apparel brand rag & bone, while Chung was a graphic designer for clothing companies across Hong Kong. They came together because they wanted to create unique pieces of clothing that highlighted their Chinese identity and would be used for a long time. And maybe — as Chan explains — because YanYan was the answer to their quarter-life crisis. 

“We’re actually pretty passive, unambitious people, but in our thirties, we became very jaded, and burnt out. We decided to quit our jobs around the same time and see if we could try working for ourselves, try to create something that was for us, something that would make us happy. Honestly, making clothing that makes us and the wearer happy is really important to us. That’s probably what motivates us,” Chan says.

At a press preview at the TANGERINE boutique in Brooklyn, Levine also gushes about Chan’s background in knitwear and how she immediately trusted her when Chan established YanYan. YanYan is one of Levine’s clients, but Chan is also Levine’s best friend. “We were at rag & Bone together. She was head of knit[wear], so she knows the comfort, the fit. Basically [YanYan’s] fit is the best, but she wanted to make something really unique. Everything is one of a kind, [created] with the best yarn,” she explains.

Making what’s old, new

YanYan champions environmentally responsible production to extend the life cycle of their clothes. As their own bosses, they prioritize using textile remains from their manufacturer — which would otherwise be discarded. 

As Chan tells EnVi, when YanYan was first launched, they focused on using leftover materials to maximize their time on creation and problem-solving. However, as YanYan continued to grow, they realized the deadstock yarns they used to make their collections was difficult to reproduce over and over for interested shoppers. 

Although the brand has now changed the way of sourcing materials, Chan and Chung continue to make sure that leftovers from past collections are used in their next launches. Chan believes that this resourcefulness, in part due to buyers’ demands for sustainability, can shape the future of knitwear. 

“All this probably sounds like minutiae but I genuinely believe that consumers’ voices have been heard and bigger companies have realized that their deadstock is a great resource for them. Upcycled products are marketed and popular now, so I think the industry is changing,” Chan says.

Levine shares that Chung and Chan also love to hunt for vintage pieces and envision the same long lifespan for the garments they create. 

“They really want people to wear [the clothes] for a long time. I have so many knits that she made and she wants me to give everything to my daughter who’s four,” Levine says.

Finding that perfect, un-scratchy sweater

YanYan’s latest spring collection was inspired by summers growing up in Hong Kong, summer school, beach visits, and hot days in the city. However, each year, they aim to connect their spring and fall collections through a singular theme so that the items can transition seamlessly. Thus, their upcoming fall collection has scholarly motifs to evoke the “back to school” season that usually follows fleeting summer vacations. 

“For fall, we continued some of the details from spring, [including] our plaited check sets with ribbon flowers and stones, the twin sets that remind us of librarians or teachers, and maxi dresses inspired by traditional men’s cheongsams that can be styled with pants,” Chan shares.

Chan’s favorite is a brown Lambswool plaited set — a fall interpretation of an idea they had for spring. “The pleated skirt has a lot of volume and movement, which can be difficult to do in knit, and the details we used, like the ribbon flowers with our little buttons and stones, give the pieces a sparkle,” Chan explains. 

She also enjoyed working on the “charms” print, inspired by the “poisons” that were traditionally embroidered onto children’s clothing to protect them from danger. This cultural aspect is the “little Hong Kong moment” that they make sure to incorporate in their collections and demonstrates how YanYan combines traditions with contemporary tastes.

“The print has lizards, scorpions, centipedes, toads and snakes — all great ingredients to make a weird emo print that the teenage us would have loved, but it also pays homage to our own culture and expresses the good wishes we want for our wearers,” Chan says. “Although the motifs are traditionally used during the summer, we thought it was a great print idea to use all year round.”

For their upcoming collection, they’ve also debuted charm-studded knit chokers and traditional Chinese string art necklaces. Chan reveals that YanYan will continue expanding on the print in its holiday collections too. 

As for Levine, she can’t decide on a favorite item from the new collection. The quality is partially why. Unlike many knits that might be scratchy, YanYan’s clothes are made with sensitive skin in mind, using organic cotton, yarn, and dye.

“That’s a hard question because I think everything is so good [even though] the two designers who are in this [store] have skin issues. Our skin is so sensitive and we get hives easily. It’s really hard to find that kind of yarn and this price point is actually very reasonable for what it is,” she explains. 

The knits speak for themselves. The fabric is buttery soft, but somehow flowy and light. Although knit is often cast aside for the fall and winter seasons, the unique airiness and upbeat colors make the clothes versatile for all seasons. Meticulous and creative, YanYan delivers on both style and substance.

Interested in more fashion content? Discover 6 Chinese fashion designers to keep on your radar here.

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On March 28, the French-Japanese lifestyle brand Maison Kitsuné launched its Spring 2024 collection with a campaign starring international style icon Jennie Kim. Titled Baby Fox, the new release welcomes the spring season with a blend of pastel colors and timeless designs.

The Baby Fox Collection

Maison Kitsuné drew inspiration from global superstar Jennie and her style identity for its new collection. Over her years in the music industry, Jennie mastered the art of balancing performance streetwear with runway couture. Now, the multihyphenate talent is one of fashion’s leading influences.

Jennie’s impact is felt in the collection’s intersection of softness and structure. The Baby Fox collection combines softer features with Maison Kitsuné’s characteristic tailoring. Classic silhouettes are brought to life in a selection of light shades, including lilac, baby pink, lime green, and tangerine. Wearable textiles, such as jersey and knitwear, elevate the collection’s refined comfort, expressed in sleek half-zip sweatshirts and cardigans. 

In addition to a wide range of clothing pieces, the Baby Fox collection introduces a series of accessories. Maison Kitsuné’s instantly recognizable emblem, the collection’s namesake, takes center stage on the collection’s Tobacco and Lime Green belts. The collection’s line of  Cloud accessories, including the minimalistic Cloud Trousse Bag, cardholders, zipped wallets, and coin purses, features a playful embossed fox motif and epitomizes functional fashion.

Maison Kitsuné 

ICYMI, Maison Kitsuné is a Tokyo-meets-Paris lifestyle brand created by Gildas Loaëc (a former artistic director for Daft Punk) and Masaya Kuroki. The Kitsuné brand operates across fashion, music, and hospitality with a fashion brand, a record label and several restaurants, cafés, and bars worldwide. 

Maison Kitsuné’s Spring campaign featuring pop star Jennie Kim is the latest addition to the brand’s stocked resumé. The Parisian label boasts a portfolio of cross-industry partnerships with renowned powerhouses such as tech giant Samsung, chocolatier Pierre Marcolini and NBA. Previous campaigns have featured rising Belgian stars Pierre de Maere and LOMIJOH.

Maison Kitsuné’s Baby Fox collection is now available online at maisonkitsune.com.

Check out how other beloved APAC stars took over Fall Winter 2024 Paris Fashion Week here!

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On March 22, French fashion brand CELINE announced Danielle of K-pop group NewJeans as its newest global ambassador. Since the group’s debut in 2022, NewJeans has become a collective of powerhouse ambassadors for renowned fashion brands. Danielle’s partnership with the LVMH-owned house follows a slew of ambassadorship appointments involving other members of the K-pop quintet. 

Danielle x CELINE

In classic CELINE style, the announcement of Danielle’s new role was shared alongside a black-and-white portrait across social media channels. In the shot, Danielle wears denim pants and a mohair cardigan layered over a Paris Boxy T-Shirt from the brand’s Spring Summer 2024 Ready-to-Wear collection. The singer’s minimalistic outfit highlights CELINE’s understated elegance, ringing in the collaboration with class.

The NewJeans Phenomenon

With the new ambassadorship, Danielle officially adds a third brand to her luxury fashion and beauty portfolio. In the past, the idol has, individually, worked with London-based Burberry and YSL Beauty. 

NewJeans’ five members Minji, Hanni, Danielle, Haerin, and Hyein — undeniable Gen Z icons in their unique ways — have become near-instant key players in the fashion industry thanks to their relationships with beloved brands. As younger (read: Millennials and Gen Z) consumers shift industry marketing strategies and grow in their buying power, it makes sense for brands to enlist the help of younger superstars to connect with new audiences.

There’s no predicting where this industry trend will take NewJeans next, but fans can only expect the group to keep growing its endorsing power.

Want to see more of your favorite Asia Pacific stars thriving in the fashion industry? Learn about how APAC celebrities dominated Paris Fashion Week here!

The post CELINE Appoints Danielle of NewJeans as Global Ambassador appeared first on EnVi Media.

Twice a year, Paris hosts what’s perhaps the most awaited Fashion Week in the international circuit. The seven-day event, organized by Fédération de la Haute Couture et de la Mode (FHCM), welcomes brands, fashion industry professionals and celebrities from all over the world to unveil and discover the newest fashion design offerings.

The most recent Paris Fashion Week edition took place between February 26 and March 5.  Just like every season, the software and data company Launchmetrics — which specializes in the Fashion, Luxury, and Beauty (FLB) industry — monitored Media Impact Value (MIV®) figures at the event.

In a press conference, Launchmetrics CEO Michael Jaïs presented the main data takeaways of Fall Winter 2024 Paris Fashion Week. Read on to discover the voices, brands, and channels that drove the performance of the seven-day fashion extravaganza.

Paris is the Cultural Epicenter of Fashion 

Originally an industry-only event, in recent times, Paris Fashion Week (PFW) has grown to become a cultural affair. As Jaïs explains, Paris is now the cultural epicenter of fashion and its impact has surpassed the confines of the industry. 

In its latest edition, Paris Fashion Week generated $425.5 million in MIV®. A great percentage of the total numbers (87%) was generated within the first 48 hours post-event, proving that the excitement and interest for PFW were at an all-time high.  

Just like it happened at other global Fashion Weeks, Instagram emerged as the top social media platform for content-sharing. Volume-wise, 49% of the impact was generated on the social network site, while 21% originated online and 12% came from TikTok. When it came to efficiency, however, YouTube obtained the highest average MIV® per placement ($11.9K).

The Top Voices 

Although media rose as the dominating voice at Paris Fashion Week, accounting for 67% of the voice mix, celebrity voices are increasingly more popular and effective in driving attention to brands. At PFW, celebrity voices amassed on average $47k per placement, which is about four times the average per placement. 

The ranking was once again dominated by celebrities from the Asia Pacific region. Filipino icons Pia Alonzo Wurtzbach and Heart Evangelista — who attended a slew of fashion presentations including Balmain, Louis Vuitton, Saint Laurent, Alexander McQueen and Acne Studios —  took first and second place, accruing  $6.8 million and $3.5 million in MIV® respectively. K-pop and K-drama stars Momo, Jang Wonyoung and Ahn Hyo-Seop rounded up the ranking, amassing $3.1 million, $2.1 million and $2.1 million each. 

The Top Placements

Similar to Milan Fashion Week, where stars from K-pop group NCT were responsible for the top placements at the event, K-pop stars were behind the top placements at Paris Fashion Week.

“South Korea continues to be a big focus for brands,” said Jaïs. “This season we saw three South Korean [entertainment] ambassadors authoring the top placements related to Paris Fashion Week overall.” 

The stars in question were members of K-pop groups SEVENTEEN, IVE and TWICE. Miu Miu’s brand ambassador, Wonyoung (IVE), and Saint Laurent front-row attendant, Jeonghan (SEVENTEEN), were responsible for Instagram posts worth $1.2 million in MIV® while Momo (TWICE) authored a publication that garnered $1.1 million in MIV®.

The Louis Vuitton Case

But brands are not tapping APAC stars as front-row attendants only. Louis Vuitton, which emerged as the top brand at Paris Fashion Week this season, also leveraged the influence of its brand ambassadors on the runway. To celebrate Nicolas Ghesquière’s 10th anniversary as creative director, the brand presented a star-studded show at the Louvre Palace where one of the main highlights was the runway debut of Australian star Felix Lee — member of K-pop group Stray Kids. The bold move garnered over $9.1 million in MIV® worth in mentions, representing nearly 25% of Louis Vuitton’s total coverage. 

The show was also attended by high-profile celebrities including Lisa Manobal and Emma Stone, who respectively drove $6.3 million and $3.5 million in media conversations. Ghesquière’s anniversary show ultimately gathered $36.3 million in MIV®.

Dior and Saint Laurent 

Dior and Saint Laurent completed the brand ranking at Paris Fashion Week. Dior garnered a total of $32.7 million in MIV®, while Saint Laurent made it to the third place with $28.7 million generated via two shows.

At Dior, the top placement was authored by Pia Alonzo Wurtzbach, whose Instagram post was worth $314K in MIV®. Meanwhile brand ambassador Jisoo and show regulars Jennifer Lawrence and Rosalia prompted media attention worth $6.4 million, $5.2 million and $4 million respectively.

The top celebrity voice at Saint Laurent was Jeonghan Yoon, who as per Launchmetrics, “authored the show’s top placement worth $1.2M in MIV®.” Other APAC names such as Heart Evangelista and Kento Yamazaki generated $604K and $530K each, on their own social channels. On the other hand, brand ambassador Rosé drove media conversations worth $4.2 million in MIV®.

APAC Region Continues its Reign 

As seen in other global Fashion Weeks, the presence of APAC stars continues to drive brand performance and media coverage. Brand ambassadors, campaign stars and influential names from South Korea, Thailand and the Philippines made waves with their presence at events. In addition to the personalities in the celebrity ranking, other stars such as former 2NE1 member Sandara Park ($1.2 million), Thai actor Jumpol Adulkittiporn ($1.4 million), (G)I-DLE’s Minnie ($1.3 million), and Johnny of NCT ($1.9 million), garnered impressive MIV® figures with their attendance at fashion shows.  

“APAC in terms of celebrity marketing, celebrity impact, generates nearly double the MIV than EMEA [Europe, Middle East and Africa],” said Jaïs. “But beyond the data, something that stands out to me when I think of regional splits and how Paris Fashion Week impacts the global [industry], it’s […] how brands are moving [their] entertainment strategy to drive their marketing efforts. When we think about entertainment, we think about culture. Culture is a regional phenomenon but it also has a global impact.”

Jaïs also reflected on what makes APAC stars successful friends of the house, brand ambassadors and front-row guests. “Unlike most celebrities, they take the time to [interact with fans], take pictures, use the right hashtags on their content, so APAC celebrities make really impeccable ambassadors, bringing more than just star power. They strategically leverage their gigantic social media reach to promote not only themselves but the shows and to maximize brand exposure across a global audience.” 

Interested in more Paris Fashion Week content? Check out how to recreate Pat McGrath’s Ethereal look for the Louis Vuitton FW24 show here.

The post APAC Voices Generated the Highest Media Impact Value at Fall Winter 2024 Paris Fashion Week appeared first on EnVi Media.

Kering Eyewear-owned Maui Jim hosted a special event in New York to celebrate the launch of ‘Ekahi, the brand’s newest collection of polarized sunglasses. Co-hosted by multihyphenate star Evan Mock — who serves as Maui Jim’s Global Ambassador— the event reunited press, industry insiders and internet personalities at Chelsea Factory  (Manhattan) on March 15. 

‘Ekahi Collection

Inspired by the brand’s Hawaiian roots, Maui Jim recently presented its latest collection, ‘Ekahi. The luxury eyewear line features trendy colorways, versatile shapes and design elements that pay homage to Hawaiian nature and culture.

Guests at Chelsea Factory had an exclusive glimpse at Collection ‘Ekahi, which marks Maui Jim’s first release designed and produced by Kering Eyewear. Through video screens and a surf simulator, eventgoers were introduced to the brand’s patented PolarizedPlus2® technology, a system that shields the wearer from UV rays while enhancing the colors. 

All about color style and innovation

Hawaiian icon, Gossip Girl (2021) star and fashion it boy, Evan Mock, animated the soirée, serving as DJ for the occasion. Mock, who is the star of Maui Jim’s “Color You Can Feel” campaign, was appointed as Global Brand Ambassador earlier this year. “Being a part of Maui Jim’s campaign is an honor. Being Hawaiian, Maui Jim has been such a big part of my life… It was just around, my grandfather had them, my father had them, that’s why the project became interesting to me,” he stated back in January. 

At the event, Rober Vedovotto, Founder, President and CEO of Kering Eyewear, shared, “We are thrilled to present Collection ‘Ekahi tonight with Evan Mock and those who have joined us to celebrate this special moment. This evening is all about color, style and innovation, marking an unforgettable chapter in the history of Maui Jim and Kering Eyewear.”

Keep scrolling to see the highlights of the night below.

Interested in more fashion content? Check out UGG’s newest campaign featuring NewJeans’ Hanni here.

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